TT.WAN | 无线 应用 网络 | 趋势 创业 生活 » Music http://ttwan.com Talk，Think：Wireless、Application、Network Fri, 03 Feb 2012 06:32:14 +0000 en hourly 1 http://wordpress.org/?v=3.1 索尼爱立信伦敦09年11月份最新广告：雨的音符（Raining Music） http://ttwan.com/2009/11/%e7%b4%a2%e5%b0%bc%e7%88%b1%e7%ab%8b%e4%bf%a1%e4%bc%a6%e6%95%a609%e5%b9%b411%e6%9c%88%e4%bb%bd%e6%9c%80%e6%96%b0%e5%b9%bf%e5%91%8a%ef%bc%9a%e9%9b%a8%e7%9a%84%e9%9f%b3%e7%ac%a6%ef%bc%88raining-music/ http://ttwan.com/2009/11/%e7%b4%a2%e5%b0%bc%e7%88%b1%e7%ab%8b%e4%bf%a1%e4%bc%a6%e6%95%a609%e5%b9%b411%e6%9c%88%e4%bb%bd%e6%9c%80%e6%96%b0%e5%b9%bf%e5%91%8a%ef%bc%9a%e9%9b%a8%e7%9a%84%e9%9f%b3%e7%ac%a6%ef%bc%88raining-music/#comments Fri, 27 Nov 2009 11:13:31 +0000 TT.Wan http://ttwan.com/?p=915

Iris has created a multichannel campaign for PlayNow plus – Sony Ericsson’s new music service. The global campaign is the first integrated work from iris since leading Sony Ericsson’s rebranding efforts centred around the make.believe proposition. The campaign brings Sony Ericsson’s unlimited music offering to life with the idea that there’s music in the air, with people soaking up and playing in a surprising musical downpour. The campaign runs across TV, cinema, print, OOH, retail and includes a website where you can find out what the world is playing now and create your own musical note to add to the air. 

Credits:
CLIENT: Sony Ericsson 
TITLE: Raining Music’ 
LENGTH/S: 1 x 45 seconds 
AGENCY: Iris London 
Agency Head of Moving Image: Torri Stewart 
CREATIVES: David Dyer and Mark Dickens 
AGENCY PRODUCER: Jane Rattle 
DIRECTOR: Ben and Joe Dempsey 
PRODUCER: Ben Mann 
DoP: Olivier Cariou 
POST HOUSE & PRODUCER: Glassworks 
CG SUPERVISOR: Vaclav Cizkovsky 
EDIT HOUSE/ EDITOR: Final Cut Joe Guest 
SOUND HOUSE/ ENGINEER: Adelphoi 

MUSIC: Adelphoi

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