Iris has created a multichannel campaign for PlayNow plus – Sony Ericsson’s new music service. The global campaign is the first integrated work from iris since leading Sony Ericsson’s rebranding efforts centred around the make.believe proposition. The campaign brings Sony Ericsson’s unlimited music offering to life with the idea that there’s music in the air, with people soaking up and playing in a surprising musical downpour. The campaign runs across TV, cinema, print, OOH, retail and includes a website where you can find out what the world is playing now and create your own musical note to add to the air.
Credits:
CLIENT: Sony Ericsson
TITLE: Raining Music’
LENGTH/S: 1 x 45 seconds
AGENCY: Iris London
Agency Head of Moving Image: Torri Stewart
CREATIVES: David Dyer and Mark Dickens
AGENCY PRODUCER: Jane Rattle
DIRECTOR: Ben and Joe Dempsey
PRODUCER: Ben Mann
DoP: Olivier Cariou
POST HOUSE & PRODUCER: Glassworks
CG SUPERVISOR: Vaclav Cizkovsky
EDIT HOUSE/ EDITOR: Final Cut Joe Guest
SOUND HOUSE/ ENGINEER: Adelphoi
MUSIC: Adelphoi
索尼爱立信伦敦09年11月份最新广告：雨的音符（Raining Music）
– 2009年11月27日发表于： 广告|活动